By David Crowther
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Extra resources for Accountability and the Internet: Managerial Auditing Journal (Volume 18 Number 3 2003)
However whilst consumers may value such associations by going on to purchase products as a result of such ‘‘celebrity’’ endorsements, the firm’s gains as the association does much to enhance their brand. Ruth Murphy and Margaret Bruce Strategy, accountability, e-commerce and the consumer Managerial Auditing Journal 18/3  193-201 Ethics Holbrook argues that purchasing products or services which are environmentally friendly or for ethical reasons is a form of intrinsic value and therefore such behaviour is valued for its own sake, what is referred to colloquially as ‘‘virtue is its own reward’’.
This strengthening of internal group boundaries was a reaction to what many saw as the previous dean’s individualistic and favour ridden approach. At the same time, although the second dean was elected on the promise to establish such controls, many staff initially resisted joining a centre, seeing it as a layer of managerial control. This compartmentalisation as a way of strengthening group support was acceptable, but not as a way of greater regulatory control. In Bloor and Bloor’s (1982, p. 142) terms these centres are ‘‘secondary elaborations’’ to enhance the protection of the business school’s egalitarian way of life.
Then the whole pattern will repeat itself (Bloor, 1983, p. 142). Undoubtedly there have been power struggles, yet preferences have been expressed. Some ideal standard has not been applied, nor have groups fragmented to the point of individuals pursuing personal strategies. While a longitudinal study of the university’s development might shed more light on Bloor’s proposition about revolutionary change, it is clear that there has been internal disorder over the future of the university. The evidence suggests that disorder is an inherent feature of the egalitarian way of life, sustained by the tension between the fluidity of individualism and the orderliness of hierarchy.
Accountability and the Internet: Managerial Auditing Journal (Volume 18 Number 3 2003) by David Crowther